2004 A.I.R. AWARD Winners
| Award |  |
Winner | |
| Best Traffic Reporter | Tim King (Metro Networks) | ||
| Best Sports Coverage Play by Play | Pittsburgh Pirates (KDKA) | ||
| Best Sports Coverage Reparting | Pirates Coverage (KDKA) | ||
| Best Sports Reporter (TIE) | Joe Destio ESPN RADIO 1250 Jeff Hathhorn KDKA |
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| Best News Coverage | Firefighter Funeral (KDKA) | ||
| Best Newscaster | Bob Kopler (KDKA Radio) | ||
| Best Public Affairs Program or Feature | The Allegheny Front Goes to the Great Allegheny Passage (WYEP) | ||
| Best Station Sponsored Community Event | Scholarship Cruise (WDSY) | ||
| Best On-Air Audience Promotion | Second Chance Prom (WZPT) | ||
| Best Station Image Promo | Storm Center Practice (KDKA) | ||
| Best Production or Creative Services Director | Drake Donovan (WZPT) | ||
| Best Mid-day Show on a Music Station | |||
| Best Mid-day Show on a News Talk, Personality or Sports Station | The Mike Pintek Show (KDKA) | ||
| Best Afternoon Show on a Music Station | Scotty (WKST) | ||
| Best Afternoon Show on a News Talk, Personality or Sports Station | The Marty Minto Show (WORD) | ||
| Best Weekend Show | Sports Saturday with Jeff Hathhorn (KDKA) | ||
| Lifetime Achievement Award | Jack Bogut | ||
| Best Use of Humor in a Spot | |||
| Best Original Music in a Spot | |||
| Best Individual Performance in a Radio Spot | 7-Eleven "Sparky II" (Bill Cameron) | ||
| Best Commercial Spot by a Radio Station | 7-Eleven "Here For You" (WDVE) | ||
| Best Commercial Spot by an Agency | Pittsburgh Passion "Daddy's Little Girl" (GarrisonHughes) | ||
| Best Radio Advertising Campaign | |||
| Best Evening Show on a Music Station | Bob Orilee (WRKZ) | ||
| Best Evening Show on a News Talk, Personality or Sports Station | Ellis Cannon (WPGB) | ||
| Best New Talent in the Market | Scotty (WKST) | ||
| Best Talk Show Host | Marty Minto (WORD) | ||
| Best Morning Show | The Y108 Country Crew with Monty, Chris & Zeke (WDSY) | ||
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